The Guardian are reporting Now TV to change the Sports Pass to £10.99 per week instead of £9.99 per 24 hours.
Sky Sports weekly pass is latest weapon in the battle for budget viewers | Media | The Guardian
Sky Sports weekly pass is latest weapon in the battle for budget viewers
BSkyB adds option to its internet service Now TV as part of its pay light strategy to beat rivals
BSkyBs decision to further loosen access to its Sky Sports channels with a £10.99 week pass is the latest move to bolster its pay light strategy, in a battle for budget customers against rivals including Netflix, Amazon and, to a degree, TalkTalk.
BSkyB is adding the option to its budget internet service, Now TV, which 18 months ago broke more than two decades of monthly TV subscription tradition by offering a £9.99 day pass for Sky Sports.
Sky Sports weekly pass is latest weapon in the battle for budget viewers | Media | The Guardian
Quote:
Sky Sports weekly pass is latest weapon in the battle for budget viewers
BSkyB adds option to its internet service Now TV as part of its pay light strategy to beat rivals
BSkyBs decision to further loosen access to its Sky Sports channels with a £10.99 week pass is the latest move to bolster its pay light strategy, in a battle for budget customers against rivals including Netflix, Amazon and, to a degree, TalkTalk.
BSkyB is adding the option to its budget internet service, Now TV, which 18 months ago broke more than two decades of monthly TV subscription tradition by offering a £9.99 day pass for Sky Sports.