Sky Broadband peaks from Christmas Day
Sky Broadband can reveal Britains connected Christmas continued in 2014 after it analysed usage on its network, which reaches over 5 million homes across the country.
The amount of data crossing Skys network peaked at 2Tbps equivalent to about 1 million families streaming Disneys Frozen in HD at the same time and 100% up on last year. On Christmas Day over half of Internet traffic was from streamed video services including Skys On Demand service. Comparatively, on the famed Black Friday weekend Skys network saw a lower demand as customers took to shopping online instead of streaming videos.
Usage on Christmas Day surpassed the levels seen from Christmas 2013, with a steady increase in traffic on the day between 8am and 12noon as families switched on to spread some Christmas cheer. The Sky Broadband network then saw traffic drop between 1pm and 3pm as families across Britain tucked into their turkey side-lining any new devices. Post lunch data traffic then started to increase again, reaching an evening peak at 11pm, as the family settled to stream the latest Box Sets, browse the Christmas sales beating the crowds and share pictures of their present haul.
Lyssa McGowan, Brand Director, Communications Products at Sky commented on the findings: Our network data shows us that whilst family time is important on Christmas Day its becoming condensed between 1pm and 7pm as families want to play with their new tech or settle down with one of the latest TV Box Sets. Thats why having a totally unlimited DSL or fibre package has become so important to families, letting them stream and surf to their hearts content with reassurance of the Sky network that offers 99.9% reliability.
Those considering joining Sky can find great Boxing Day offers available on Sky Fibre Unlimited and Sky Broadband Unlimited from today. Skys Fibre Unlimited is superfast, unlimited and reliable so however advanced the latest gadgets unwrapped yesterday are, customers can be assured that their broadband connection will not hold them back.
Sky families online this Christmas can also set up Sky Broadband Shield to help protect any new connected devices. Available at no extra cost, Sky Broadband Shield is part of Skys commitment to provide customers with effective and easy-to-use tools to help them to protect their families online whatever the time of year.
Earlier this year, Sky joined forces with the other major broadband providers in the UK to launch internetmatters.org, an online portal dedicated to providing information, advice and support for every parent in Britain when it comes to internet safety for children.
Quote:
Sky Broadband can reveal Britains connected Christmas continued in 2014 after it analysed usage on its network, which reaches over 5 million homes across the country.
The amount of data crossing Skys network peaked at 2Tbps equivalent to about 1 million families streaming Disneys Frozen in HD at the same time and 100% up on last year. On Christmas Day over half of Internet traffic was from streamed video services including Skys On Demand service. Comparatively, on the famed Black Friday weekend Skys network saw a lower demand as customers took to shopping online instead of streaming videos.
Usage on Christmas Day surpassed the levels seen from Christmas 2013, with a steady increase in traffic on the day between 8am and 12noon as families switched on to spread some Christmas cheer. The Sky Broadband network then saw traffic drop between 1pm and 3pm as families across Britain tucked into their turkey side-lining any new devices. Post lunch data traffic then started to increase again, reaching an evening peak at 11pm, as the family settled to stream the latest Box Sets, browse the Christmas sales beating the crowds and share pictures of their present haul.
Lyssa McGowan, Brand Director, Communications Products at Sky commented on the findings: Our network data shows us that whilst family time is important on Christmas Day its becoming condensed between 1pm and 7pm as families want to play with their new tech or settle down with one of the latest TV Box Sets. Thats why having a totally unlimited DSL or fibre package has become so important to families, letting them stream and surf to their hearts content with reassurance of the Sky network that offers 99.9% reliability.
Those considering joining Sky can find great Boxing Day offers available on Sky Fibre Unlimited and Sky Broadband Unlimited from today. Skys Fibre Unlimited is superfast, unlimited and reliable so however advanced the latest gadgets unwrapped yesterday are, customers can be assured that their broadband connection will not hold them back.
Sky families online this Christmas can also set up Sky Broadband Shield to help protect any new connected devices. Available at no extra cost, Sky Broadband Shield is part of Skys commitment to provide customers with effective and easy-to-use tools to help them to protect their families online whatever the time of year.
Earlier this year, Sky joined forces with the other major broadband providers in the UK to launch internetmatters.org, an online portal dedicated to providing information, advice and support for every parent in Britain when it comes to internet safety for children.