Yahoo buys email app Xobni - Telegraph
Yahoo has purchased email and address book management app Xobni, the internet company's third acquisition in as many days, in a push to revamp online products and boost web traffic.
Yahoo said it will integrate Xobni's technology into its communications products, including the mobile and PC versions of its email and instant messaging services.
The internet company said that 31 Xobni employees will be joining Yahoo, including Chief Executive Officer Jeff Bonforte, who previously worked at Yahoo.
Yahoo did not disclose the financial terms of the deal, but technology blog AllThingsD said Xobni cost $30 million to $40 million (£20m to £26m).
The deal is the latest in a string of acquisitions by Yahoo since Marissa Mayer became chief executive a year ago, vowing to boost traffic to Yahoo's online services and to revive the company's stagnant revenue growth.
Yahoo, which has roughly 11,000 employees, has acquired more than a dozen small start ups during the past year, focusing particularly on adding technology and services designed for smartphones and tablets.
On Tuesday Yahoo acquired Qwiki, a mobile app that creates mini-movies using a consumer's collection of photos and videos. And on Monday, Yahoo acquired Bignoggins Productions, a mobile app to help players of fantasy sports teams.
Last month, Yahoo closed its $1.1 billion (£720m) acquisition of blogging service Tumblr, the largest deal by Mayer.
Yahoo's shares finished Wednesday's regular trading session up 2.4 percent at $25.59.
Quote:
Yahoo has purchased email and address book management app Xobni, the internet company's third acquisition in as many days, in a push to revamp online products and boost web traffic.
Yahoo said it will integrate Xobni's technology into its communications products, including the mobile and PC versions of its email and instant messaging services.
The internet company said that 31 Xobni employees will be joining Yahoo, including Chief Executive Officer Jeff Bonforte, who previously worked at Yahoo.
Yahoo did not disclose the financial terms of the deal, but technology blog AllThingsD said Xobni cost $30 million to $40 million (£20m to £26m).
The deal is the latest in a string of acquisitions by Yahoo since Marissa Mayer became chief executive a year ago, vowing to boost traffic to Yahoo's online services and to revive the company's stagnant revenue growth.
Yahoo, which has roughly 11,000 employees, has acquired more than a dozen small start ups during the past year, focusing particularly on adding technology and services designed for smartphones and tablets.
On Tuesday Yahoo acquired Qwiki, a mobile app that creates mini-movies using a consumer's collection of photos and videos. And on Monday, Yahoo acquired Bignoggins Productions, a mobile app to help players of fantasy sports teams.
Last month, Yahoo closed its $1.1 billion (£720m) acquisition of blogging service Tumblr, the largest deal by Mayer.
Yahoo's shares finished Wednesday's regular trading session up 2.4 percent at $25.59.